Branding’s only hard when...
This is the exact framework we use to build standout brands — turned into a 55-page Canva template that shows you exactly what to do. Step-by-step. Plug-and-play. No branding experience needed.
You’re making it up as. you go.
You don't need
⚠️ You've tried pulling your brand together, but it still looks off
⚠️ You know something's off — maybe the look, maybe the words, probably both
⚠️ You're done wasting time guessing and just want the damn steps
Us to tell you this but…
And you’re sick of how
Everything out there is either a basic checklist that tells you nothing or a group program that’s way too much. None of it feels made for you.
😡💩😤
You shouldn’t have to waste hours digging through freebies, second-guess every decision, or sign up for some drawn-out program just to get your brand together. So we took the process we use with our 1:1 clients and turned it into something you can actually finish. On your own, without losing your mind.
We're calling bs on that.
In case you’re wondering
Who the hell we are...
We’re Neo Genesis — a personal branding agency for misfits and weirdos. We think weird is a f*cking superpower, and the only way to stand out is by showing up as who you actually are. The people we work with give a damn but don’t take themselves too seriously. They’ve already got the magic. We just help them build a brand that looks like it.
Meet Brandplaybook.
📖 A 55-page Canva template pulled straight from the process we use with our 1:1 clients. If you’re trying to brand yourself without a designer, a strategist, or any clue what you’re doing, this helps you figure out what the hell you actually need.
Here’s what you’re actually getting…
✅ A full breakdown of our branding process — in one easy-to-use Canva template.
✅ Simple, conversational instructions guiding you step-by-step like we're literally doing it with you.
✅ Fill-in-the-blank style slides that eliminate guesswork and get you actually finishing your brand.
What you’ll build inside BrandPlaybook
Everything you need to figure out your brand’s voice, look, and vibe.
BRAND VOICE
💬 Brand identity & unique positioning
💬 Titles, tagline, one-liner + short bio
💬 Audience breakdown & messaging they like
💬 Keywords & phrases that actually sound like you
💬 Vision, mission + core values (minus the fluff)
BRAND VIBE
🎨 Your vibe and style, fully locked in
🎨 Mood board that sets the tone
🎨 Fonts, colors & Logos (yes, with variations)
🎨 Social post & banner templates
🎨 Website homepage mockup to pull it all together
By the time you’re done, you’ll have…
✅ The exact steps to build a brand that actually sounds and looks like you.
✅ A one-stop doc that keeps everything for your brand in ONE place.
✅ A brand you're actually proud to flex.
You don’t have to take our word for it.
Yep, these are the real slides. And yes, you’ll actually want to fill them out.
So what’re you waiting for?!
You already know you don’t have time to figure this sh*t out on your own. Grab BrandPlaybook, and finally get your brand together!
Inside BrandPlaybook, you'll get:
✅ A full breakdown of our branding process—in one easy-to-use Canva template.
✅ Simple, conversational instructions guiding you step-by-step like we're literally doing it with you.
✅ Fill-in-the-blank style slides that eliminate guesswork and get you actually finishing your brand.
This isn’t some watered-down version — it’s the full process we use with our 1:1 clients. You’ll have what you need to get your brand locked in today, for just…
The best part is…
$97 USD
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