YOu weren’t built to blend in.
Neither were we.
We’re Neo Genesis
Literally — “new beginning.”
We're a visual branding agency for misfits and weirdos who are ready to own their weird. We help founders and founder-led businesses build brands around who they actually are — so they can actually be proud of the brand they're putting out there.
Before Neo Genesis
In completely different industries — one in finance, one in design. We were both young, naive, and toning ourselves down just to survive. We built Neo Genesis because we were done with that. We wanted to show up as ourselves, make a living doing it, and help other people do the same.
We were two solo entrepreneurs…
We didn’t figure this out overnight.
😅🙃🤞
In all honesty, Neo Genesis was born out of a mad scramble.
When the pandemic hit, we decided to build something together. We had no plan and no offer - but we always knew the mission. Help people find and express who they really are. We just couldn't figure out the right way to do it. So we tried things. A lot of things. Some of them flopped. Actually, most of them flopped.
We were broke, working out of a basement, and asking ourselves every other month if it was time to quit. By early 2024, we were two weeks away from having everything shut down.
Instead of quitting
We took everything we'd learned over the years and packed it into a one-week branding intensive. We offered it for $500 just to see if anyone would bite. People didn't just bite - they ate that shit up. The feedback was immediate. The process worked. And for the first time, it all clicked. That was the turning point. Not a big dramatic moment - just proof that the thing we'd been building toward actually worked.
We tried one more thing.
From that $500 project
We kept refining the process and building the portfolio.
What takes most agencies four to six weeks of back and forth, we figured out how to do in one week. Along the way, we've worked with professionals from companies like Airbnb, Slack, Lululemon, Nickelodeon, Hilti, and Salesforce - but we don't really care where you're from. Just that you're done settling for a brand that doesn't feel like you.
Looking “professional”
📸😎✌️
Shouldn’t mean looking like everyone else.
Every brand we build is one more person who gets to show up as themselves and be taken seriously for it. That's the standard we're setting. That's the future we're building toward.
Meet the misfits.
Rachel Lee
Co-Founder & Chief Creative Unicorn
Rachel's the creative force behind every brand Neo Genesis puts out — and she's helped over 100 clients with their brand throughout her career. She's an artist and designer who makes "professional" and "weird" work together without even trying. She shows up in all black, treats everyone like a bro, and carries herself like a skater chic who squeals over cute things. Her dream is to make art that inspires people to be their boldest, messiest selves — and do that for a living.
Outside of work, she creates characters — strange, exaggerated, slightly unhinged little beings that each represent a different part of her personality. Beyond that, it's EDM runs and being bossed around by Levi — the studio cat who genuinely thinks he's in charge.
Neo Zayden
Co-Founder & Chief Vibe Ninja
Neo's the one behind the scenes making sure the business runs the way it should and every client we take on is the right fit. He dropped out of university at 21 to try his hand in finance. Spent years becoming a version of himself he wasn't proud of, so he walked away and tried a handful of things before building this. At some point, he legally changed his entire name. Each part of it is chosen to match the energy of the person he's becoming.
Outside of work, he's getting ready to live on the road and run the business from wherever feels right. He wants to see more of the world because the more you experience, the more intentionally you get to choose who you are. He's got a long list of things he wants to learn — and he's just getting started.
Levi
Studio Cat & Fluffy Overlord
Levi's the studio cat. Unofficially, he runs the place. His main responsibilities include walking across keyboards mid-call, blocking the camera during client meetings, and reminding us to stop working by sitting directly on whatever we're doing.
He also keeps morale up without trying — there's something about having a cat around that forces you to slow down, stay present, and remember that not everything needs to be urgent. When things get stressful, he's usually the one who brings us back down to earth. He takes none of it seriously and somehow that's exactly the energy the studio needs.
(Levi’s not on social media… YET.)
Kazu
Brand Mascot & Resident Shit-Caller
Wrote this myself. Obviously. And before you ask — I'm a bunny. Not a rabbit. There's a difference. No clue how I ended up at Neo Genesis. Just walked in one day and saw everyone doing way too much — pretending to be something they weren't and calling it professional. So I said something. It got quiet. Then someone laughed. Then they asked me to stay.
My job is pretty simple. When something feels off, I call it out. When the brand starts playing it safe, I call that out too. I just hate watching people play small — whether that's Neo Genesis or the people they work with. So yeah. I'm a bunny with opinions. And apparently, that's exactly what this place needed.
Our web partner
Help.Agency is the web team behind every website we deliver. When we decided to add website design to our services, John and Carlos were the ones who made it possible. They're based out of Orlando, they've done work connected to Lancôme, SiriusXM, NASCAR, and Dove — and they're the only partners we've ever brought on. We don't say that lightly.
