Meet Box Theory
A simplified business systems methodology (BPM) that helps small to mid-sized business owners create smarter, faster, smoother and more effective systems & processes.
Their unique approach involves translating big-company systems like Lean Thinking, Six Sigma, and Theory of Constraints into simple, actionable tools for everyday business owners.
When they came to us…
They were looking to repackage an old brand that they had been rocking for over 15 years! It definitely looked the part, and the goal was to revamp the brand with a simpler, bolder and more modern feel for everyday users. With BrandStyle, our signature 1-week visual branding package, we helped them build a unique brand identity that makes systems feel SIMPLE, and EASY to learn.
The Vibe
The Box Theory brand has a stripped-down yet creative vibe that captures the duality of its identity.
It’s simple but bold, balancing the side that simplifies and streamlines complex methodologies with the side that challenges business owners to think creatively and step outside the box. Visually, the brand uses clean black typography, bold yellow color-blocking, and purposeful iconography — expressing both the practical clarity and creative spirit of the Box Theory methodology.
The Glow Up
A few slides from Box Theory’s BrandPlaybook
The Website
Wanna see the website we built for Box Theory?
Your Brand Could Look This Good Too…
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