Meet MAC/MAC
A Creative Strategy Studio that specializes in finding creative, people-centered solutions to complex, organizational challenges.
Their unique approach lies in their collaborative, hands-on approach to helping their clients find and implement their solutions, by focusing on having people at the center of all the work they do.
When MAC/MAC came to us…
They had an old brand they had DIY’d that was missing the vibe they were going for. They wanted us to push their creative boundaries, and add a creative flair to their brand that had previously been missing. With BrandStyle, our signature 1-week visual branding package, we helped them craft a brand that’s playful, yet strategic, speaking to the two sides of what they do in equal measure.
The Vibe
The MAC/MAC brand has a creative studio-meets-institutional-polish vibe that captures the duality of their identity
It’s playful but assembled at the same time, and speaks to the two sides of their brand — the side that’s all about strategic planning with big institutions, and the other side that’s all about coming up with creative, people-focused solutions. Visually, this shines through in a style that combines simple shapes with bold colours and hand-drawn elements to showcase the creative and collaborative, but also strategic and systematic way MAC/MAC works with their clients!
The Glow Up
A few slides from MAC/MAC’s BrandPlaybook
Your Brand Could Look This Good Too…
Feeling like your brand’s missing that oomph? Let’s fix that. Hit the button and get that glow-up.