Meet MAC/MAC
MAC/MAC isn't your typical consulting firm. They're hands-on, collaborative, and laser focused on keeping people at the center of every solution they build. Strategy that actually considers the humans involved — not just the org chart.
A Creative Strategy Studio that specializes in finding creative, people-centered solutions to complex, organizational challenges.
When MAC/MAC came to us…
They had a DIY brand that was missing something. The work was creative and strategic but the brand didn't reflect that. They wanted us to push the boundaries and bring a creative flair that had never been there before.
The Vibe
Creative studio meets institutional polish.
Playful and assembled at the same time. One side speaks to strategic planning with big institutions. The other speaks to rolling up your sleeves and finding creative, people-first solutions. Simple shapes, bold colours, and hand-drawn elements that show how MAC/MAC actually works — creative and collaborative, but systematic when it counts.
The Glow Up
A few slides from MAC/MAC’s BrandPlaybook
