Meet CareConscious
CareConscious turns what most companies treat as a hidden risk into a driver of retention, performance, and growth. They give organizations the full system — research, certifications, benefits, and leadership tools — to turn the impact of caregivers into something measurable.
A sub-brand of ELIXR — a workforce advisory firm on a mission to make caregivers in the workplace impossible to ignore.
When ELIXR came to us…
CareConscious had no visual identity at all. They needed a sub-brand that felt connected to ELIXR but spoke a different language — more corporate, more polished, built for the boardroom. A brand that could talk about caring for people and driving business results without those two things feeling like a contradiction.
The Vibe
Big organization that cares.
Bold enough for the boardroom. Human enough to mean it. The visuals build on ELIXR's existing branding but reworked with a B2B edge — real images of caregivers alongside bold color blocks and clear, direct messaging. Care and performance in equal measure.
The Glow Up
A few slides from CareConscious’ BrandPlaybook
