Meet CareConscious
A sub-brand of ELIXR — a workforce advisory firm on a mission to make caregivers in the workplace impossible to ignore — transforming a hidden risk into a driver of retention, performance, and growth.
Their unique approach involves providing companies with a full-service system of research, certifications, benefits, and leadership that turns the impact of caregivers into measurable retention and growth.
When ELIXR came to us…
They didn’t have any branding for CareConscious™, and wanted us to help them create a sub-brand for CareConscious™ that was visually tied to its parent branding, but more tailored towards the upper management of corporations. With BrandStyle, our signature 1-week visual branding package, we helped them build a unique sub-brand identity that feels both empowering AND innovative, while staying true to their parent brand.
The Vibe
The CareConscious™ brand embodies a ‘big organization that cares’ vibe…
Capturing the duality at the heart of CareConscious / ELIXR. It’s bold yet human — balancing the drive to deliver measurable results that increase profitability with the commitment to ensure caregivers in the workplace are truly supported. Visually, the brand builds on the original ELIXR branding, reworked with a B2B-friendly edge: real images of caregivers juxtaposed with bold color blocks and clear, impactful messages that seamlessly expresses the core theme of CareConscious — care and performance in equal measure.
The Glow Up
A few slides from CareConscious’ BrandPlaybook
Your Brand Could Look This Good Too…
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