Fourth Trimester Revolution
This is the coaching space for women who are trying to figure out the mom thing — without losing themselves, their sleep, or their sh*t. Their vibe? No fluff. No shame. No “one right way.” Just real, rebellious support that helps moms show up as they are — and actually enjoy it. Because no one thrives trying to be a Stepford wife with a crying baby and a cracked coffee mug.
Is here for the moms who love their kids but hate the outdated motherhood rulebook.
When they came to us…
They were transitioning out of their old identity (RIP Neurospicy Postpartum) and needed a brand that screamed what they stood for: compassion with claws. With our signature 1-week process, we helped them ditch the DIY and build a brand that says exactly what their people are thinking: “So what? Fck you.”
The Vibe
The brand is retro rebellion with a soft punch — cute enough to feel comforting, but edgy enough to call out the BS. It lives somewhere between “awww” and “try me.”
Inspired by a Rosie the Riveter meets modern-day meltdown aesthetic, the visuals blend soft, nostalgic shapes with bold color contrasts and just enough grit. It captures the duality of momhood — nurturing but unhinged, selfless but strong-willed, burnt out but still showing up. This is for every mom who wants to do it right—but knows “right” looks different for everyone.
The Glow Up
A few slides from FTM’s BrandPlaybook
Your Brand Could Look This Good Too…
Feeling like your brand’s missing that oomph? Let’s fix that. Hit the button and get that glow-up.